Crafting a visually stunning product story isn’t just about capturing a great shot; it’s about perfecting the details in post-production. Watch as Lure Digital's Jonathan Blanton replaces and enhances these Hoosier Racing tires to create a polished hero shot that highlights the product. Using techniques like photo compositing, motion tracking, and color matching, Jonathan brings these tires to life with clarity and precision. Client - Hoosier Racing Tires Project - Track Attack Pro Product Launch Video Production Company - Lure Digital VFX - Jonathan Blanton Software - Photoshop, Mocha Pro, Adobe After Effects

Creating a customer story for a brand requires attention to detail regarding the story, messaging, and production. However, post-production also requires additional attention to detail. Watch how Lure Digital's Jonathan Blanton elevated this customer story for Pelco by adding logos and fixing blemishes & corrosion to link the brand to the product in a more direct way. Customer - Motorola Solutions, Pelco Video Featuring - Chesapeake Bay Bridge-Tunnel Customer Story Production Company - Lure Digital VFX - Jonathan Blanton Software - Mocha Pro, Adobe After Effects, Adobe Photoshop

Seamless VFX isn’t just about replacing screens. It’s about enhancing the story. For Montecito Bank & Trust's commercial campaign, the director wanted to organically showcase the brand’s digital tools and business success. In this breakdown, we show how we seamlessly integrated their branding into their ads, balancing clarity with realism for a polished, broadcast-ready finish. Using a mix of practical and digital effects, we integrated screens, signs, and subtle branding elements to elevate the visuals while staying true to the creative vision. #VFX #LureDigital

Lure produced a comprehensive video series for A/C Pro's Training Program. In the competitive world of auto retail, knowledge is power, and for sales representatives, understanding a product inside out leads to higher sales. Our mission: to empower sales reps with the knowledge, enthusiasm, and confidence needed to confidently recommend the A/C Pro product line. The result? An engaging and compelling video series that fosters a deep connection between A/C Pro and various sales reps, ultimately driving purchases in the retail market.

Lure produced a comprehensive video series for A/C Pro's Training Program. In the competitive world of auto retail, knowledge is power, and for sales representatives, understanding a product inside out leads to higher sales. Our mission: to empower sales reps with the knowledge, enthusiasm, and confidence needed to confidently recommend the A/C Pro product line. The result? An engaging and compelling video series that fosters a deep connection between A/C Pro and various sales reps, ultimately driving purchases in the retail market.

Lure produced a comprehensive video series for A/C Pro's Training Program. In the competitive world of auto retail, knowledge is power, and for sales representatives, understanding a product inside out leads to higher sales. Our mission: to empower sales reps with the knowledge, enthusiasm, and confidence needed to confidently recommend the A/C Pro product line. The result? An engaging and compelling video series that fosters a deep connection between A/C Pro and various sales reps, ultimately driving purchases in the retail market.

Lure produced a comprehensive video series for A/C Pro's Training Program. In the competitive world of auto retail, knowledge is power, and for sales representatives, understanding a product inside out leads to higher sales. Our mission: to empower sales reps with the knowledge, enthusiasm, and confidence needed to confidently recommend the A/C Pro product line. The result? An engaging and compelling video series that fosters a deep connection between A/C Pro and various sales reps, ultimately driving purchases in the retail market.

Lure produced a comprehensive video series for A/C Pro's Training Program. In the competitive world of auto retail, knowledge is power, and for sales representatives, understanding a product inside out leads to higher sales. Our mission: to empower sales reps with the knowledge, enthusiasm, and confidence needed to confidently recommend the A/C Pro product line. The result? An engaging and compelling video series that fosters a deep connection between A/C Pro and various sales reps, ultimately driving purchases in the retail market.